Managing your inventory doesn’t need to be painful. You just need the right people.
Experts
WaveRFID Team
Ready to help you succeed!
Amanda, Success Supervisor
Amanda joined Wave in 2022 and brings 19 years of hands-on experience in the optometry field. As a Certified Paraoptometric Technician and ABO Certified professional, she has a deep understanding of both patient care and practice operations.
She’s worn just about every hat in an optometric practice—from welcoming patients at the front desk to working as a technician, medical scribe, optician, and managing inventory and lab operations for multi-location practices. Because of this, she truly understands the day-to-day flow of a practice and enjoys helping others find ways to work more efficiently.
One of her proud accomplishments includes helping implement a centralized inventory system using WaveRFID, improving organization and streamlining processes across multiple locations.
She lives in South Alabama with her husband and their three daughters. Outside of work, you’ll likely find her spending time with family and friends, shopping, heading to the beach, or unwinding with a good TV series or movie.
Alyssa, Success Visionary
Alyssa became part of the Wave team in 2024, bringing with her a decade of practical experience in the optometry industry. A licensed Dispensing Optician in Georgia, she has developed a well-rounded skill set that spans both patient care and the inner workings of practice operations. Her background includes a variety of roles within optometric settings, including technician, medical scribe, optician, and involvement in front desk support, along with overseeing inventory and lab functions for multi-location practices.
This diverse experience has given her a deep, practical understanding of how practices run on a daily basis. She is especially driven by finding ways to help teams operate more efficiently and improve their workflows. One of her standout achievements includes playing a key role in implementing a centralized inventory system using WaveRFID, leading to better organization and smoother operations across several locations.
Alyssa resides in Northeast Georgia with her husband and their cat. In her free time, she enjoys connecting with family and friends, shopping, trying new experiences, or relaxing with a good book, TV show, or movie.
Sonya, Success Visionary
Sonya is a valued member of the Support team, where she plays an integral role in onboarding and training new clients on the WaveRFID software, as well as troubleshooting issues as they arise. As a Customer Support Specialist, she serves as the first point of contact for users of our SaaS platform, ensuring they receive timely, professional, and effective assistance. She also captures user feedback and insights that contribute to ongoing product improvements.
With a background as an experienced optician, Sonya brings a unique perspective that allows her to effectively bridge the gap between complex technical challenges and practical, user-friendly solutions. She is dedicated to enhancing the client experience and has a strong ability to translate technical concepts into clear, concise guidance that users can easily understand and apply.
Jenny, COO
With over 25 years of experience in the optometry field, Jenny has built her career around supporting and creating exceptional experiences for both patients and staff. For the past decade, she served as the Practice Administrator, leading the day to day operations, streamlining workflows, and helping the practice grow and thrive.
In 2025, she was ready for a new adventure and made the leap from private practice into the tech space, joining WaveRFID. You will mainly find her working behind the scenes trying to keep the business running smoothly and helping create foundations to support the team and clients.
Jenny is a lifelong resident of Northern Kentucky and a graduate of Northern Kentucky University. She met and married her high school sweetheart and together raised two amazing children – spending countless hours cheering them on at track meets and volleyball tournaments. In her spare time she loves planning her next travel adventure, hosting poolside parties, or diving into whatever crafting hobby or home project of the week may be. She is always up for trying something new, wherever it may lead.
Jeff, Technical Operations Specialist
It has been long rumored that the data wizard known as Jeff came from the coastal lands of the west, travelling the length and breadth of America in service to its armed forces as a communications technician. Upon his completion of this service he moved into the realm of data transfer, where further travels lead him to meeting two heroic adventurers known as Darla and Doug. After going on a number of quests with this duo, he parted ways to continue on solo in the world of optical quality control. In time however, the calling of RFID Waves brought him back to their domain where he remains to this day.
Dabbling in the mystical arts of structured query language, automated processing interfaces, and cat herding, he continues to aid in the growth and well being of the entity known as “WaveRFID” along with all of its amazing supporters.
While not engaged with work, he spends his time with his wife of many moons and furry canine companions, dreaming of one day putting quill to parchment and writing his own tales of sword and sorcery.
Chris, Product Owner
Chris is based in Florida and currently serves as a Product Owner at WaveRFID. In this role, he is responsible for identifying and defining product requirements, prioritizing initiatives, and collaborating closely with cross-functional teams to ensure the successful delivery of high-quality solutions. His work is particularly focused on integrations and the continuous improvement of day-to-day user workflows, helping to ensure the platform remains both efficient and responsive to client needs. Chris plays an important role in aligning business objectives with product development, contributing to the overall strategy and ongoing evolution of the software.
Outside of his professional responsibilities, Chris values time spent with his wife, their two daughters, and their three dogs. His home life is active and family-oriented, and he enjoys maintaining a healthy balance between work and personal commitments. In his free time, Chris enjoys cooking and spending time outdoors, taking advantage of Florida’s sunshine whenever possible.
Heather, Sales Consultant
Heather graduated from Kilgore College with an Associates of Applied Science. She comes to WaveRFID with 20+ years experience in the eye care industry. Heather began her career in 1998, working for a multi-doctor practice where she quickly became the “go to” person for all things technical. She left private practice to explore technology at a deeper level working in electronic health records as an On-site Trainer. In 2014 she moved back to private practice as Systems Administrator, writing policy/procedures and staying current with the all the compliance regulations. Heather is married (30 years)with 2 children and 3 grand children. In her free time you might find her trying to beat the Texas heat at the pool!
Rob, Sales Consultant
Rob works closely with WaveRFID clients to address operational challenges through practical, easy-to-implement RFID and tracking solutions. He has partnered extensively with optometry and ophthalmology practices, giving him a strong understanding of their day-to-day operational needs, workflow challenges, and patient care priorities.
Taking a consultative, relationship-focused approach, Rob is committed to understanding each client’s goals and helping improve visibility, efficiency, and accountability—while simplifying complex technology into clear, actionable solutions that deliver real value without disrupting workflows.
He is dedicated to building long-term partnerships grounded in trust, communication, and reliable support. Outside of work, Rob is a lifelong surfer, bringing patience, adaptability, and passion to both the ocean and his client relationships.
Sydney, Shipping Manager
Sydney was born and raised in Northern Kentucky and her small river town is close to her heart. She’s been working for Wave for almost 2 years now. When she is not processing orders and packing shipments she’s making art or working in her garden.
Experts
WaveRFID Founders
Finding Creative Solutions to Every Day Problems!
Doug, CTO/ Founder
Doug Johnson is the Co-Founder and CTO of WaveRFID, where he combines a lifelong passion for technology, programming, and problem-solving to help develop smarter solutions for the optical industry. With a degree in Philosophy and the mindset of a lifelong learner, Doug brings both analytical thinking and creativity to every challenge — always looking for better, more efficient ways to solve real-world operational problems.
As the technology leader behind WaveRFID, Doug thrives on exploring emerging technologies and building systems that make inventory management simpler, more accurate, and more intuitive for clients. His curiosity and hands-on approach to innovation continue to drive the evolution of WaveRFID’s platform and customer experience.
Clients appreciate Doug’s ability to break down complex technical concepts into practical solutions that genuinely improve day-to-day operations. Whether developing new features or solving unique client challenges, he is passionate about creating technology that works seamlessly in the real world.
Outside of work, Doug enjoys traveling, experimenting in the kitchen, and embracing the same curiosity and creativity in life that he brings to technology and innovation.
Darla, CEO/ Founder
Darla Shewmaker has spent more than 40 years in the optical industry helping practices improve operations, embrace technology, and create better experiences for both staff and patients. With a BS in Mathematics and designation as an ABO Master Optician, Darla brings a unique combination of analytical thinking, industry expertise, and hands-on operational knowledge to every conversation.
Before founding WaveRFID in 2019, Darla served as VP of Product Development for an Electronic Health Record software company, where she worked closely with eye care professionals to build solutions that addressed real-world challenges inside optical practices. After years of seeing the frustrations surrounding inventory management firsthand, she launched WaveRFID with a mission to make inventory smarter, simpler, and far less painful for optical teams.
Clients value Darla for her practical approach, deep industry knowledge, and ability to understand the day-to-day realities of running an optical business. She is passionate about helping practices gain visibility, efficiency, and peace of mind through technology that actually works for them.
Outside of work, Darla enjoys life as a snowbird with her husband (best friend), along with their amazing swimming dog, Mamie. Whether she’s traveling or spending winter days on the beach, she brings the same sense of adventure, energy, and warmth to life that she brings to her clients and team.
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